Crimsafe were facing ever-increasing competition and had a digital presence and infrastructure that was dated and not fit for purpose. Their website was not delivering on the promise of better-engineered, designer products. As market leader, they needed a better online experience and showroom.

We designed a site to make Crimsafe the ‘Apple’ of security doors, matching the quality of the product. Clean, clear user flows, with strong CTAs, meant all roads lead to contacting Crimsafe for a quote. Where previously products had been hidden, we made them heroes, using Web 3D to create interactive, engaging experiences — such as the Virtual Showroom product demonstration and the exploded view in The Crimsafe Difference. With responsive design, users enjoy a consistent product experience ‘up close’, on any device.