Getting ready

Dream Decider enhances the typical Display Village visit by empowering home buyers to delve deeper into their dream home and make a more informed choice about one of life's biggest decisions.

Client

Stockland

Deliverables

  • 3D Animation
  • Digital & Social Campaigns
  • Augmented Reality
  • Experience Design
See it live

Challenge

What did the client need?

In todays real-estate industry, it is known that 82% of buyers research their dream home before engaging with sales professionals. By the time buyers visit a display home, they’re ready to make their dream a reality. With Dream Decider, Stockland can lead the market by understanding buyer’s needs and helping them meet their expectations before, during, and after a visit to the display village.


Solution

What did we do next?

The Dream Decider PWA turns buyer’s mobile phones into a powerful guide and comparison tool, no app download required. At arrival, visitors can create a custom wish list from 35 display homes based on home size, architecture type, bedrooms, bathrooms, or builders. Then visitors find a selection of matching homes to explore, fully guided by Dream Decider. Each homes have 3D virtual tours, photo, and video for people to explore at home after their display home visit.

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Results

Some of the highlights

2,500+

users since launch

3,250+

individual house listings viewed

1,500+

users directed from onsite QR code activations

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